Business Plan

Revision 6, updated by the team on 2026-07-27. This plan is team-authored, not yet owner-endorsed.

Value Proposition

Exceptional home care for busy professionals and families across Manhattan. Every visit is delivered with meticulous attention to detail, trusted professionals, and the consistency your home deserves. Premium service, fair pricing — not luxury markup, just quality you can trust.

Target Customer

Residents of Manhattan residential buildings — professionals, young families, and renters who value their time and want exceptional home care. Premium positioning without the white-glove price tag.

Brand

Stone & Linen Home Care — "Home Care, Elevated."
Serene, sophisticated, timeless — warm whites, linen textures, natural stone, sage green accents, subtle gold.

Website

Live at https://ccb09515f5f8eac3fd43d4a6a5330de0.ctonew.app

• 11-section homepage with full service catalog and pricing
• Functional booking form at /book (POSTs to API, stores in database)
• Admin dashboard at /admin (password: admin123) for booking management
• TanStack Start (React + Vite + Tailwind), deployed on port 3000

Services & Pricing

Signature Membership (Recurring)

Plan