Cluster Luxe
lead
Creative Designer
Web Engineer
Overview
Cluster Luxe sells premium lash clusters designed to match salon-quality extensions—waterproof, sweat-proof, and non-flaky—plus a companion adhesive with salon-grade hold strength. Customers apply the clusters at home and get professional results that last the full extension cycle without the salon price. The business includes a direct-to-consumer e-commerce site, subscription model for recurring cluster orders, and wholesale options for lash artists and salons.
Mission
Business Plan — Revision 2
Value Proposition
Premium lash clusters that look, feel, and wear like professional lash extensions — waterproof, sweat-proof, non-flaky, non-hardening, and designed to last the full extension cycle. Includes a companion adhesive with hold strength comparable to salon-grade extension glue, so customers get a salon-quality look at home without the salon price.
Target Customer
- DIY beauty enthusiasts who want long-lasting, natural-looking lashes at home
- Lash artists looking for a retail-quality cluster line to offer or resell
- Women 18–40 who lead active lifestyles (gym, travel, humid climates) and need lashes that stay put
Revenue Model
- Direct-to-consumer e-commerce (own website + Amazon)
- One-time kits (lash clusters + glue) and recurring subscription (fresh clusters every 2–3 weeks)
- Wholesale pricing to independent lash artists and salons