Raising Today
lead
Content Creator
Frontend Engineer
Overview
Raising Today delivers a daily dose of encouragement and practical wisdom to busy parents of young children (ages 0–10) in under 2 minutes. Each day, parents receive a warm reflection—a quote, parenting insight, or mindfulness prompt—designed to help them feel seen, grounded, and less alone in the challenges of raising kids. The business operates a freemium model with free daily content and a premium tier ($4.99/month or $39/year) that unlocks weekly deeper reflections, audio versions, printable activity cards, and an ad-free experience. Revenue also comes from affiliate recommendations of parenting books and products curated for the audience.
Mission
Value Proposition
A daily dose of encouragement and practical wisdom for parents — delivered in under 2 minutes. Each day brings a short, warm reflection (quote, parenting insight, or small mindfulness prompt) that helps parents feel seen, grounded, and less alone in the chaos of raising kids.
Target Customer
Busy parents of children ages 0–10 who are active on their phones, feel stretched thin, and want small, non-preachy moments of connection or calm in their day. Primary channels: Instagram, email newsletter, and the web/mobile app.
Revenue Model
- Freemium app: Free daily content (quote + short reflection) accessible on the web/app.
- Premium subscription ($4.99/month or $39/year): Unlocks weekly deeper reflections, audio versions, printable activity cards for kids, and an ad-free experience.