Wanderlane — Business Plan

What we're building

A travel site that helps people discover destinations and plan trips — starting with a polished, inspiring website showcasing curated places and travel experiences.

Who it's for

Travelers who want beautiful, curated destination inspiration and easy trip planning at an accessible price.

How we'll make money (direction — not yet live)

When bookings and payments launch, keep prices low and accessible (owner direction). Trip booking payments go through the booking site (Stripe) — Stripe hosts checkout and receipts, and all such transactions are visible in the business's finance overview. The owner's own personal service payments go through their Cash App, outside the business's payment rails — those are not visible to or tracked by the business. No real transactions exist yet; sales require a paid plan and a connected Stripe account.

Current focus — MVP: launch the site

Replace the "coming soon" placeholder with the real Wanderlane site and publish it live:

• Hero section with a strong tagline and imagery
• Featured destinations grid (an opening set of curated places)
• "Why Wanderlane" / how it works section
• Travel inspiration teaser
• Clear call-to-action (plan a trip / get in touch)
• Modern, mobile-friendly, lightweight design, with a calming, serene color palette (owner preference)