The Reset Club
lead
engineer
Overview
The Reset Club is a membership business for women 25–40 seeking to organize their lives through monthly themed resets (Space, Money, Routine, Image, Career, Social). The business model combines a digital membership, quarterly physical Reset Boxes, premium 1:1 sessions, and plans for corporate wellness offerings. Buyers get a beautifully designed landing page to collect waitlist signups, validate product-market fit, and establish an audience before launching paid tiers.
Mission
The Reset Club
What we're building
The Reset Club is a membership business that helps women 25–40 who feel scattered get their life organized — one themed "Life Reset" per month (Space, Money, Routine, Image, Career, Social). Part life-reset concierge, part community, part accountability: a digital membership (intended ~$25/mo), quarterly physical Reset Boxes ($59–99), premium 1:1 Life Reset sessions ($197), and later a corporate wellness program. Brand energy: luxury lifestyle, not self-help workbook.
Current focus
MVP: a beautiful landing page — the first thing a customer can click through. It introduces the monthly membership and the reset themes, previews the Reset Box, and collects waitlist signups so we start building an audience and validating the offer before any payments go live. We'll publish it on the team's site and refine copy and design with the owner.
Who it's for, how it makes money, and KPIs get added to this plan as the page goes live and real interest data comes in.