BridlePath
lead
designer
full-stack engineer
Overview
BridlePath is a mobile app that automatically captures GPS route, speed, distance, heart rate, time, and weather data from every horseback ride so riders can focus on riding instead of data entry. After each ride, a quick review screen lets you rate yourself and your horse, tag the discipline, and note what you worked on. Subscribers unlock longitudinal analytics showing which skills are improving, where gaps exist, and how your training is evolving over time.
Mission
Value Proposition
BridlePath is a mobile app that passively tracks every horseback ride — capturing GPS route, speed, distance, heart rate, time, and local weather — so riders can focus on the saddle, not on data entry. After each ride, a quick review screen lets riders rate themselves and their horse, tag the discipline, and jot notes on what they worked on, including strengths and weaknesses. For subscribers, BridlePath surfaces patterns over time: which skills are improving, where gaps persist, and how training trends are evolving.
Target Customer
Equestrians of all levels — from casual weekend trail riders to competitive dressage, jumping, or eventing riders — who want a purpose-built riding log rather than shoehorning a generic fitness tracker.
Revenue Model
Freemium with a monthly or annual subscription. The free tier covers basic ride logging and per-ride reviews. The paid tier ("BridlePath Pro") unlocks longitudinal analytics: strengths/weaknesses tracking over time, trend visualizations, and ride history insights.