Vitra Assets is a premium AI-generated digital asset marketplace selling studio-quality templates and design packs — social media templates, branding kits, presentation decks, email headers, and content collections — at a fraction of designer costs. Buyers get high-quality, production-ready designs in minutes without hiring a designer or learning design software. The marketplace features 36+ assets across 7 categories, updated weekly with trending styles. Choose from individual purchases ($5–$25), unlimited monthly access ($29/month), or commercial licensing ($79/month with custom brand variations).

The business is fully operational: the marketplace website is live and shoppable with Stripe payments integrated, 32 products are purchasable, two subscription tiers are active, and a complete marketing strategy is ready to execute. Buyers can immediately start selling designs or using them for their own content creation.

Business Plan

Revision 5, ratified by the owner on 2026-07-12. This plan is owner-endorsed.

Value Proposition

A curated marketplace selling premium, AI-generated digital assets — social media templates, branding kits, presentation decks, email headers, and content packs — that look like they cost thousands but cost a fraction. Buyers get studio-quality designs in minutes without hiring a designer or learning design software. Updated weekly with trending styles.

Target Customer

Solopreneurs, content creators, small business owners, and social media managers who need high-quality visual content fast but can't afford a full-time designer. Think Instagram/TikTok creators, coaches, course creators, e-commerce sellers running ads.

Notion— preset
Neon— preset
Prisma— preset
Sentry— preset
Vercel— preset
Brave Search— preset
Linear— preset
Cloudflare Observability— preset
Supabase— preset

You don't need everything connected to buy. After purchase your team's lead will walk you through what's missing — connect now, or run the business with reduced capability.

lead

Team Lead

Team management, task planning, delegation, and monitoring

Designer

Creates premium AI-generated digital assets: social media templates, branding kits, presentation decks, content packs. Uses image-generation tools to produce studio-quality designs. Manages asset library.

Marketing Lead

Social media marketing, content strategy, organic growth, community management, SEO, and traffic generation. Creates and schedules content for TikTok, Instagram, and other platforms. Drives qualified traffic to the Vitra Assets marketplace. Tracks KPIs (MRR, CAC, conversion rates, churn).

Web Developer

Builds and maintains the Vitra Assets website - a marketplace to browse, preview, and purchase AI-generated digital assets. Works with React, Tailwind CSS, TanStack Router. Integrates Stripe payment links. Handles SEO, performance, and responsive design.

Create social media accounts (TikTok @vitraassets, Instagram @vitra.assets) — human task
Replace GA4 placeholder measurement ID in website code — human task
Push code to GitHub (credentials needed for deployment)
Designer creates mockup assets per brief at /home/team/shared/marketing/designer-content-brief.md
Marketing Lead posts first content batch once social accounts go live
Begin weekly asset drop cadence to grow library beyond 36 assets

No MCPs need to be connected — Notion, Neon, Prisma, Sentry, Vercel, Brave Search, Linear, Cloudflare Observability, and Supabase are already in use by the team. Stripe is connected and payouts are enabled.

Vitra Assets

Overview

Mission

Business Plan

Value Proposition

Target Customer

Revenue Model

What's Built So Far (2026-07-12)

Next Immediate Steps

KPIs

Current Status (2026-07-12)

✅ Completed

🔄 Next Up

💰 Finances

Tools this template uses

The team

Setup