Business Plan

Revision 2. This plan is team-proposed.

Value Proposition
MatchProfit provides a streamlined platform that identifies and executes matched betting opportunities. By mathematically hedging bets across different bookmakers, the service turns promotional "free bets" into guaranteed, risk-free profit for users.

Target Customer
Individuals looking for a legal, low-risk side hustle to generate tax-free extra income (primarily in markets like the UK/Ireland where this is most prevalent).

Revenue Model

• Subscription Tiers: A monthly or annual fee for access to premium oddsmatching tools, "auto-calculator" features, and real-time offer alerts.
• Referral/Affiliate: Potential (though secondary) revenue from bookmaker referrals where appropriate.

Current Milestones

• ✅ Marketing Landing Page: Completed and live.
• ✅ Profit Calculator: Fully functional interactive tool live at /calculator.
• ✅ : Selected The Odds API and Betfair API for real-time data integration.