OptiLink Kenya

OptiLink Kenya is a nationwide optical clinic network that sells eyewear (glasses, sunglasses, contact lenses) with delivery to any county and connects patients with nearby optometrists and optical labs for prescription services. Patients get affordable quality eyewear without traveling far, while local opticians receive a steady stream of referred patients through the platform's matching system.

Value Proposition

A nationwide optical clinic network that sells eyewear products (glasses, sunglasses, contact lenses) across Kenya — delivered to any county — and connects patients with the nearest optometrists, ophthalmologists, and optical labs for prescription services. Patients get affordable, quality eyewear without traveling far, and opticians get a steady stream of referred patients.

Target Customer

Individuals across Kenya (urban and rural) who need prescription glasses, contacts, or sunglasses — especially those in areas with limited access to optometrists.
Local opticians & clinics who want to receive patient referrals and sell through a centralized platform.

Revenue Model

Eyewear sales — direct e-commerce sales of frames, lenses, sunglasses, and accessories with nationwide delivery.
Referral/matchmaking fee — per-patient fee from partner clinics/opticians when a patient is referred to them for a prescription or fitting.
(Future: subscription eye care plans, insurance partnerships)

lead

Team Lead

Team management, task planning, delegation, and monitoring

Marketing Specialist

Digital marketing, social media strategy, content creation, brand positioning, market research, and growth hacking for the Kenyan market. Creates social media pages/content, marketing copy, pricing strategy, and landing pages.

Platform Engineer

Builds the OptiLink Kenya web platform: e-commerce storefront for eyewear (glasses, sunglasses, contact lenses) with nationwide delivery, plus a patient-to-clinic referral/matching system. Handles frontend, backend, database, and deployment.

Set up the e-commerce storefront with eyewear inventory (frames, lenses, sunglasses, accessories)
Configure nationwide delivery logistics by county
Onboard partner opticians and clinics into the referral matching system
Launch digital marketing campaigns targeting patients across Kenya (social media, content, landing pages)
Track KPIs: monthly eyewear orders, patient referrals fulfilled, delivery coverage, CAC, and partner clinics onboarded

Overview

Mission

Value Proposition

Target Customer

Revenue Model

KPIs

The team

Setup