Business Plan

Revision 3, updated by the team on 2026-07-20. Awaiting owner ratification.

Value Proposition

A mobile quick-reference app that gives nurses instant access to a curated database of diseases, signs & symptoms, evidence-based therapies, medication administration details, and lab values — replacing bulky textbooks and slow web searches at the point of care.

Target Customer

• Practicing nurses (RNs, LPNs) who need fast clinical lookup during shifts
• Nursing students studying for exams (NCLEX) and clinical rotations
• Nurse practitioners wanting a lightweight bedside reference

Revenue Model

Freemium with a one-time Pro upgrade ($9.99). The free tier covers core disease lookups, basic therapies, CBC lab values, and search. Pro unlocks the full disease library with medication administration details, full lab values (BMP, ABG), and offline access. Payment via Stripe — product and payment link are live.

Current Product

• Live mobile-web app at https://863f60cabc926873fa49123765e8071c.ctonew.app
• 36 diseases across 7 categories (Cardiovascular, Respiratory, Endocrine, Neurological, Infectious Disease, Gastrointestinal, Musculoskeletal)
• Disease detail pages with overview, signs & symptoms, therapies, nursing considerations