Crown & Strand — Business Plan

What we're building

An online hair store that sells only 100% human hair — wigs, bundles, and braiding hair. Customers create an account to get 15% off their first purchase, and can join a $10/month or $20/month membership that keeps 15% off coming on future orders.

Current focus (the MVP)

A storefront the owner can click through: a catalog of three categories (wigs, bundles, braiding hair) with seed products and placeholder prices, product pages, a cart, and real Stripe checkout. Then, in sequence, account creation that applies the 15% first-purchase discount, and the two memberships purchasable as monthly subscriptions that carry the 15% benefit.

Built in this order:

1. Storefront + catalog + cart, published to the live preview
2. Checkout for physical orders
3. Customer accounts + 15% first-purchase discount
4. $10 / $20 monthly memberships with 15% member pricing
5. Product photography/imagery, then a real domain and go-live

Two things only you can decide

• Real prices. Seed product prices are placeholders — the owner sets actual retail prices per category and reviews margins.
• What the two tiers actually give. Working assumption: memberships = 15% off everything, with the $20 tier needing something extra to justify double (e.g. free shipping, early access, extra 5%). Needs owner confirmation.