Supplement Decode
lead
Full-Stack Engineer
Supplement Researcher
Overview
Decide supplements for consumers. So they can better understand how they will help there progress and life
Mission
Value Proposition
Scan or search any exercise supplement or sports beverage and get a plain-English breakdown of every ingredient: what it does in your body, effective dosage, evidence level, and potential side effects. Users can then log their workouts, sleep, and energy and see how a given supplement actually correlates with their own results over time — turning mystery powders into personally-tracked data.
Target Customer
Gym-goers and athletes (recreational to serious) who buy pre-workout, protein, BCAAs, energy drinks, etc. and want to know what they're actually putting in their body — especially those who've been overwhelmed by proprietary blends or unfamiliar ingredient names.
Revenue Model
- Freemium: free label scan & ingredient glossary. Paid subscription ($4.99/mo or $39.99/yr) unlocks personal tracking (log effects, see correlations over time), batch comparisons, and personalized stacking recommendations.
- One-time "Ingredient Report": $2.99 for a deep-dive PDF on a single product.
- ⚠️ Payments not yet live — Stripe connection requires upgrading from free plan.
KPIs (Baseline)
- Active users (DAU/MAU): 0 — not launched
- Subscription conversion rate: 0%