Aura Swim
lead
designer
engineer
Overview
Aura Swim is a direct-to-consumer sustainable swimwear brand selling premium bikini separates and one-pieces made from recycled ocean plastics. The business includes a full e-commerce storefront with an innovative "Fit Finder" tool designed to reduce sizing confusion and returns, plus a wholesale program targeting eco-conscious boutiques. Buyers get a complete, ready-to-launch DTC operation with product designs, a functioning online store, payment processing, and the operational framework to manage production, customer service, and retail partnerships.
Mission
Value Proposition
Aura Swim offers premium, eco-friendly swimwear crafted from recycled ocean plastics, designed to celebrate and fit all body types beautifully. We combine sustainable luxury with an innovative online "Fit Finder" to take the guesswork out of sizing and help every customer feel confident.
Target Customer
- Eco-Conscious Consumers (Ages 18–35): Women who prioritize sustainable fashion, body positivity, and high-quality beachwear.
- Active Travelers & Sun Seekers: Individuals looking for stylish, durable, and comfortable swimwear for vacations and wellness retreats.
Revenue Model
- Direct-to-Consumer (DTC) Sales: Direct e-commerce sales of mix-and-match bikini separates and one-pieces.
- Eco-Boutique Wholesaling: Partnering with curated sustainable retail shops to expand physical presence.