Indigo Standard — online clothing store

What we're building

An online store selling our own label: Indigo Standard, a t-shirts-and-jeans brand. A published, browsable storefront with a tight range of garments — imagery, sizes and prices — where a customer can pick an item and pay for it, with payments handled by our connected Stripe account.

Current focus — the MVP

The first working version: a live storefront a real customer can buy from.

• ✅ A home page with the brand look, a short line about what we sell, and featured pieces
• ✅ A shop page listing the launch range of 8 products (t-shirts and jeans), each with imagery, price and available sizes
• ⏳ A product page per item with size selection and a Buy button wired to Stripe checkout
• ⏳ A working confirmation after payment, plus a contact page for questions

Done looks like: you can open the published URL, choose a product and size, and complete a real card payment end to end. We will not switch on real payments until there is a way to deliver the garment — taking money for something nobody can ship is the one thing this MVP must never do. Test-mode payments are the way to prove checkout works before that.

How an order reaches the customer (owner decision — narrowed by research, 21 Oct)