Vertex
lead
Overview
Your personal self-improvement coach in your pocket. Get customized advice for fitness, diet, skincare, hair care, and style to help you look and feel your best every day.
Mission
Value Proposition
A personalized look-optimization system for young men. Answer a quick assessment — skin type, face shape, hair type, goals — and get a tailored playbook: exactly which skincare products to use (and when), which foods to eat (and avoid), and how to groom (hair, facial hair, brows, etc.). No conflicting advice, no guesswork — just a clear, science-backed roadmap to your best look.
Target Customer
Men aged 16–25 who care about their appearance but feel overwhelmed by fragmented, conflicting advice online. They're on TikTok/Instagram, want practical guidance, and will pay for a system that saves them time and delivers real results.
Revenue Model
- Monthly/Annual Subscription ($9.99/mo or $79.99/yr) for the personalized plan with ongoing updates
- Product Affiliate Revenue — recommended skincare and grooming products linked via affiliate partnerships
- Premium Add-ons — one-on-one video coaching sessions, advanced meal planning, or exclusive content drops
KPIs
- Active Subscribers (core growth metric)
- Monthly Churn Rate (retention tells you if the plans actually work)