Fuse
lead
backend-engineer
designer
frontend-engineer
Overview
It allows you to call while live and have friends join in the live almost like zoom but not.
Mission
Value Proposition
A social platform that fuses TikTok-style video editing, Snapchat-style ephemeral messaging, video calling, and live streaming into one app. The unique hook: when you go live, friends can join the broadcast, and they get a one-tap option to either join the video call or just watch — no forced participation.
Target Customer
Gen Z and young Millennials (ages 16–30) who already use TikTok, Snapchat, Instagram, and FaceTime. They want a single app where they can create polished short videos, send quick ephemeral messages, and spontaneously hang out via live video — without juggling four different apps.
Revenue Model
- Freemium subscriptions — free tier (basic editing, ads), paid tier (advanced editing tools, longer videos, custom filters, ad-free)
- In-app purchases — virtual gifts/tips for live streamers
- Brand partnerships & targeted ads — short non-skippable ads between videos (like TikTok)
KPIs
- Daily Active Users (DAU) — core growth metric
- Daily messages sent & videos created — engagement depth
- Live stream participation rate (% of viewers who join the call when invited)
- Subscription conversion rate