StrideUp Business Plan

Value Proposition

StrideUp is a gamified fitness and mental wellness app designed to help adolescents (ages 12-18) stay active and build confidence. By combining age-appropriate workouts with self-esteem coaching and social competition, we help teens navigate the physical and emotional changes of puberty in a positive, supportive environment.

Target Customer

• Primary: Teens and pre-teens (12-18) looking for fun ways to stay active and connect with friends.
• Secondary: Health-conscious parents seeking tools to support their children's physical health and mental well-being during developmental years.

Revenue Model

• Freemium: Free access to basic workouts, social features, and standard badges.
• Premium Subscription ("Pro"): Monthly/Annual fee for personalized training tracks, exclusive "Epic" badges, expert-led video content, and the Wellness Motivation Journal (with community support features).
• Brand Partnerships: Sponsored challenges from youth-focused athletic and wellness brands.

KPIs

• Daily Active Users (DAU): Measuring daily engagement with workouts, social feeds, and journal entries.
• Percentage of users who stay active beyond the initial summer launch.