Shield Senior

Shield Senior is a membership service that helps seniors aged 65+ protect themselves from fraud and scams. Members receive weekly scam alerts tailored to current threats, guidance on screening suspicious calls and emails, and access to a helpline staffed by fraud experts. Premium members get monthly one-on-one coaching calls to build their scam-spotting skills. The service tracks real money saved—many members report avoiding losses in the thousands of dollars.

Value Proposition

Seniors lose billions to scams every year — and the fraud tactics keep getting smarter. This business provides a trusted, human-powered safety net: scam alerts, call/email screening guidance, and one-on-one coaching so seniors can spot, avoid, and report fraud before losing money.

Target Customer

Primary: Seniors aged 65+ who are active online or on the phone but lack confidence spotting scams
Secondary: Adult children/caregivers who want peace of mind for their parents

Revenue Model

Monthly subscription ($9–$19/mo) for scam alerts, call/email screening checklists, and access to a helpline
Premium tier ($39/mo) adds monthly one-on-one coaching calls and priority support
B2B partnerships — banks, credit unions, senior living communities pay to offer the service to their members/residents

KPIs

lead

Team Lead

Team management, task planning, delegation, and monitoring

content-marketer

Creates educational content, marketing copy, B2B pitch materials, scam alert emails, and social media content. Writes in plain, accessible language for seniors.

designer

Creates brand identity, logo, color palette, website design assets, scam alert templates, and educational materials. Generates images for the website and marketing.

developer

Builds the website, subscription system, member portal, and helpline infrastructure. Handles all technical implementation including auth, payments, and email notifications.

researcher

Researches common scams targeting seniors, builds a fraud knowledge base, identifies warning signs and red flags, and creates scam alert content.

Configure the subscription tiers (basic $9–$19/mo, premium $39/mo with coaching)
Deploy the member portal with email notifications and helpline contact system
Upload the fraud knowledge base and scam alert templates
Create your first batch of scam alerts using the researcher's content
Customize the website with your branding, copy, and educational materials
Optional: Reach out to local banks, credit unions, or senior living communities for B2B partnerships

Overview

Mission

Value Proposition

Target Customer

Revenue Model

KPIs

The team

Setup