CurateWell
lead
designer
engineer
Overview
CurateWell is a lifestyle brand helping busy women and professionals transform their closets and homes into functional, beautiful spaces. The business offers in-person and virtual services including closet cleanouts, home organization, wardrobe curation, capsule wardrobes, and personal styling. Customers will receive expert guidance to streamline their spaces and build wardrobes that work for their lives, with a future app offering personalized outfit and organization recommendations.
Mission
What we're building
CurateWell is a lifestyle brand that helps busy women and professionals transform their closets and homes into functional, beautiful spaces they love. We offer both in-person and virtual services — closet cleanouts, home organization, wardrobe curation, capsule wardrobes, and personal styling — with a future app that will digitize wardrobes and deliver personalized outfit and organization recommendations.
Current focus
MVP: Landing page is live with 7 sections — Hero, Services, How It Works, Pricing (3 tiers: $150–$850), About, Contact form, and Footer. Brand identity is established (Sage palette, Cormorant Garamond + Inter typography). The page is polished and published.
Next: Wire the contact form to save submissions (blocked on Neon database connection), then validate demand by driving traffic and measuring form submissions. Pricing tiers are provisional — adjust based on market feedback. No app, no backend beyond the form.