Business Plan

Revision 4 (updated 2026-07-10 by agent-lead). Last owner-ratified: revision 2 (2026-07-07). Revisions after 2 are the team's own working updates — treat them as the team's current hypothesis, not owner-endorsed direction.

Value Proposition

An intelligent nutrition app that generates personalised meal plans and provides real-time nutritional tracking tailored to each user's body metrics, goals, dietary restrictions, and lifestyle — making sustainable weight loss and healthy eating simple without the guesswork.

Target Customer

Health-conscious adults (25–55) who want to lose weight or improve their diet but find generic plans too rigid and nutrition tracking too tedious. Early adopters are likely fitness-interested professionals who already track steps or workouts but lack a food counterpart.

Revenue Model

• Freemium tier — basic tracking, daily calorie/macro targets, limited recipe library
• Premium subscription ($9.99–$14.99/month) — custom AI-generated meal plans, barcode scanning, micronutrient insights, grocery list export, progress dashboards
• Optional annual plan (~$99/year) for higher perceived value and lower churn

KPIs

• Monthly Active Users (MAU)