VetConnect
lead
Designer
Mobile Engineer
Overview
VetConnect is a mobile app that brings the veteran community together in one place. Veterans can connect with peers socially, discover military and VA-focused events happening nearby, and access curated VA resources — all without paywalls or subscriptions. Push notifications alert users to relevant events in their area so they stay connected to their community after service.
The app generates revenue through display ads and sponsored event listings from veteran-friendly brands and local businesses, keeping the core experience free for all users.
Mission
Value Proposition
A single mobile app where veterans can connect socially, discover local events (military/VA/veteran-focused), and access curated VA resources — all in one place. Push notifications surface relevant events nearby so vets never miss what's happening in their community.
Target Customer
U.S. military veterans of all ages and branches, especially those looking to rebuild or maintain a sense of community after separation from service.
Revenue Model
Free app with integrated advertisements (display ads, sponsored event listings). No subscription or paywall — revenue comes from ad partners (e.g., veteran-friendly brands, local businesses, VA-affiliated services).
KPIs
- Monthly Active Users (MAU)
- Event impressions / event click-throughs
- Ad revenue per user (ARPU)
- Push notification opt-in rate