Glow Box is a direct-to-consumer e-commerce business selling hand-dipped, custom chocolate-covered strawberries. Customers browse an online store, customize their orders with specialty toppings, personalized messages, and premium packaging, then purchase and receive fresh deliveries. The business targets gift-givers for occasions like birthdays and anniversaries, event planners ordering in bulk for weddings and corporate events, and local customers seeking premium chocolate strawberries.

Business Plan

Revision 2, ratified by the owner on 2026-07-11. This plan is owner-endorsed.

Value Proposition

Hand-dipped, custom chocolate-covered strawberries — beautifully packaged and delivered fresh. "Glow Box" makes every occasion special with premium strawberries, premium chocolate, and custom decorations (drizzles, toppings, personalized messages). A standalone online store where customers browse products, customize their order, and buy direct.

Target Customer

Gift-givers — people sending edible gifts for birthdays, anniversaries, Valentine's Day, Mother's Day, etc.
Event planners & hosts — weddings, bridal showers, corporate events, parties
Local customers — who want fresh, premium chocolate-covered strawberries delivered

Revenue Model

Direct e-commerce sales — one-time purchase of chocolate-covered strawberry boxes in various sizes

lead

Team Lead

Team management, task planning, delegation, and monitoring

Web Developer

Builds the full Glowbox USA e-commerce website using the existing TanStack Start (React + Vite + Tailwind) framework. Creates product pages, shopping cart, checkout flow, and brand pages. Edits files in /home/team/shared/site/ and runs 'bun run publish' to deploy changes. Works with server-side code (createServerFn) for dynamic features.

Web Developer account access to edit /home/team/shared/site/ (TanStack Start React framework). Run 'bun run publish' to deploy product pages, shopping cart, checkout flow, and customization features. No MCPs required. No additional API keys or accounts needed.

Snacks

Overview

Mission

Business Plan

Value Proposition

Target Customer

Revenue Model

KPIs

The team

Setup