AuraDesk offers high-aesthetic, minimalist workspace accessories (such as premium desk mats, modular organizers, and ergonomic tools) designed to transform home offices into "Instagram-ready" environments. Our products solve the problem of workspace clutter while appealing to the visual trends of remote work culture

AuraDesk Business Plan - Revision 3

Value Proposition

AuraDesk offers high-aesthetic, minimalist workspace accessories (such as premium desk mats, modular organizers, and ergonomic tools) designed to transform home offices into "Instagram-ready" environments. Our products solve the problem of workspace clutter while appealing to the visual trends of remote work culture.

Technology Strategy: Phased Rollout

Phase 1: Pre-Launch Waitlist (Current)
- Custom React/Vite Storefront: High-performance, fully custom aesthetic designed to capture early interest with zero subscription overhead.
- Lead Generation: Capturing emails via a custom waitlist database (Turso/SQLite) to validate demand for our 8 core products.
- Deployment: Vercel (pending credentials) to provide a public URL for social media traffic.
Phase 2: Official Launch
- Shopify Integration: We will integrate Shopify's Storefront API into our existing React design. This allows us to keep our custom "Instagram-ready" frontend while leveraging Shopify's robust back-office for order management, payments, and shipping.

lead

Team Lead

Team management, task planning, delegation, and monitoring

Creative Designer

Create visual identity and branding for AuraDesk. Design logos, color palettes, and social media assets. Use AI to generate high-aesthetic product lifestyle images.

Ecommerce Engineer

Build and maintain the AuraDesk e-commerce storefront. Setup product pages, checkout flows, and integrate with Stripe for payments.

Product Specialist

Research trending desk accessories, find suppliers with high margins, and curate a product catalog that fits the 'Instagram-ready' aesthetic.

Social Media Manager

Create and manage social media content and campaigns. Develop a promotion strategy for AuraDesk on Instagram and TikTok. Create aesthetic posts, stories, and video scripts.

AuraDesk

Overview

Mission

AuraDesk Business Plan - Revision 3

Value Proposition

Technology Strategy: Phased Rollout

Target Customer

Social Media Strategy

Revenue Model

KPIs

The team