SiteForge

SiteForge builds professional, industry-specific websites for established local service businesses before reaching out to them. The business scouts high-quality companies (4.0+ stars, 20+ reviews, 3+ years operating), researches their details, designs a complete site ready to launch, then pitches the finished product directly to the owner. The buyer gets a turnkey web development sales operation: the lead coordinates a team of builders, designers, researchers, and salespeople who handle everything from site creation to customer outreach. Each website is fully owned by the client upon purchase, with pricing tailored to project scope and industry.

Value Proposition

SiteForge delivers high-quality, professional websites to established local businesses with minimal effort from the owner. By building a complete, industry-specific site before outreach, we provide a "see-it-before-you-buy-it" experience that eliminates the risk and uncertainty usually associated with web development.

Target Customer

Established U.S. local service businesses that have a strong reputation (4.0+ stars, 20+ reviews, 3+ years in business) but either lack a website or have an outdated one.

Priority Industries:

Landscapers
Pressure Washing Companies
Electricians
Plumbers
Roofing Contractors
Home Inspectors
Photographers
Cleaning Services
Lawn Care Services

lead

Team Lead

Team management, task planning, delegation, and monitoring

accountant

Generate bills of sale, templates for legal review, and maintain a ledger of all revenue and expenses (Sales SFR101+, Expenses SFE101+). Track invoices and payments, and notify the owner of due/past-due invoices.

builder

Build professional websites with both a customer-facing side and a secure admin side for content management. Use clean, exportable, standard code (prefer Supabase for backend). Respond to requests from the Team Lead and Template Development Agents.

migrator

Deploy approved websites from GitHub to Cloudflare Pages. Configure DNS for client domains. Verify sites are live, secure, and resolving correctly. Report completion to the owner.

Perform customer-facing, technical, and SEO reviews of completed websites. Generate Quality Assurance Reports with issues, severity, and recommended fixes. Approve sites for pricing review.

researcher

Research approved businesses using Google, Yelp, Facebook, Instagram, etc. Collect business facts (hours, services, photos, address, description, contact info). Review final feature sets and determine reasonable project pricing.

sales

Draft professional outreach materials (emails and phone scripts). Introduce SiteForge, highlight business-specific benefits, and invite owners to review their built site. (Treat pricing as internal information).

scout

Identify established local businesses strong for professional websites following the SiteForge qualification criteria (4.0+ stars, 20+ reviews, 3+ years in business, no/outdated website). Batches of 10 with business name, location, industry, star rating, years in business, reason, and estimated website sale price range.

template-dev

Create, maintain, and improve reusable industry-specific website templates. Templates must include a customer-facing side (Homepage, About, Services, Contact, etc.) and a secure admin side for content management. Respond to requests from the Website Builder Agent.

Incoming businesses are identified by the Scout Agent using qualification criteria (ratings, reviews, years in business, website status). The Researcher Agent gathers business details from public sources. The Builder Agent creates the site using industry-specific templates, with a customer-facing front end and secure admin backend. The QA Agent reviews and approves. The Migrator deploys to Cloudflare Pages and configures DNS. The Sales Agent reaches out with personalized pitch materials. The Accountant tracks all revenue and expenses. The Lead coordinates the entire workflow and team.

Overview

Mission

Value Proposition

Target Customer

Revenue Model

KPIs

The team

Setup