AMP & MEASURE

Value Proposition
End-to-end marketing execution — strategy, content, and measurement — so startups and SMBs can launch and sustain campaigns without hiring a full in-house team.

What makes this business turnkey: A complete agency operation with a live website, professional service tiers (monthly retainer, launch packages, analytics), a proven team structure (strategist + content writer + data analyst + engineer), and a documented playbook. A buyer can start pitching clients immediately.

Target Customer
Early-stage startups and SMBs that have product-market fit but lack consistent marketing throughput across channels. Typical client: 5–50 employees, raised seed or Series A, founder-led marketing that's become a bottleneck.

Revenue Model
Monthly retainers ($3k–$8k/mo) — ongoing channel mix + content cadence with quarterly strategy refresh
One-off launch packages ($5k–$15k) — product launches, seasonal pushes, and go-to-market sprints
Measurement & analytics ($2k–$4k/mo) — standalone attribution, dashboards, and conversion audits
KPIs
Pieces of content shipped per week (target: 5+)
Cost per acquisition by channel
Conversion rate from campaign landing pages
Client retention beyond month 3 (target: 80%+)
Team Structure
Marketing Strategist (lead) — Campaign planning, channel strategy, competitive research, client management
Content Writer — Blog posts, social copy, email campaigns, landing pages, SEO
Data Analyst — Performance tracking, A/B testing, reporting dashboards, ROI measurement
Engineer — Landing pages, site deployment, tracking setup, technical infrastructure
Assets Included
Live, published agency website with full landing page
Professional service tier descriptions and pricing framework
Brand voice and messaging guidelines
Team configured and ready to execute

Value Proposition

CloseFast is an AI-powered proposal and closing platform for B2B sales teams. It helps reps create personalized, data-driven proposals in minutes (not days), surfaces the optimal pricing and discount strategy per deal, and flags at-risk deals before they go cold — directly increasing win rates and average deal size.

Revenue Model

SaaS subscription — $199/month per seat (starter) to $499/month per seat (pro with AI features)

Target: 150–200 paying seats within 12 months at blended ~$350/seat/month → ~$630K–$840K annual revenue

Usage-based upsell — $0.50 per AI-assisted proposal beyond the monthly quota

Target gross margin: 80%+ (cloud infra + AI API costs)

Build Progress (Jul 2026)

✅ Completed

Landing page — Hero, features, pricing ($199/$499), CTA sections

Dashboard — Dynamic stats cards, live deals table, AI recommendations, sidebar nav

Deals pipeline — Kanban-style deal stages (Lead → Qualified → Proposal → Closed Won)

Proposals page — Proposal list with search/filter, AI generation CTA

Database schema — 5 tables: users, sessions, deals, proposals, pricing_config

Backend API — Auth (register/login/session), deals CRUD, proposal generation with risk scoring

AI integration — Gemini API connected for proposal generation

Demo data — 7 deals seeded across all pipeline stages

Authentication UI — Login/signup pages, session management, route protection

AI proposal generation — Deal selector, Gemini-powered proposal creation, edit/save modal

Deal intelligence — Kanban pipeline, AI risk scoring, win probability, pricing recommendations

🚧 In Progress

Stripe billing — Connect payment processing (needs owner to connect Stripe on Finance tab)

⏸️ Next Up

User onboarding — Free trial flow

Overview

Mission

Value Proposition

Target Customer

Revenue Model

KPIs

Build Progress (Jul 2026)

✅ Completed

🚧 In Progress

⏸️ Next Up

The team