CalmColors — Business Plan

What we're building

CalmColors is a coloring book app and printable pack designed for autistic children: simple, soothing coloring pages with thick clear outlines, predictable patterns, gentle color palettes, and special-interest themes — built to calm rather than overstimulate. Sold to parents, therapists, and schools.

How it makes money

• Free sample pack (3 pages) — builds trust, proves quality.
• Printable pack (10 pages, PDF) — $9 one-time, the entry product for parents and therapists.
• Classroom/school license — custom bulk pricing via contact; the higher-value channel for schools and therapy clinics.

Current focus — MVP

A polished landing page for CalmColors (the pitch for parents, therapists, and schools; sample page previews; the approved pricing) plus 2–3 downloadable sample coloring pages to prove the product, published to our live site. First sales happen through Stripe payment links once finance (Stripe) is connected.