SnapLog
lead
AI/ML Engineer
Full-Stack Engineer
UI/UX Designer
Overview
SnapLog removes the friction from nutrition tracking. Users snap a photo of their meal, and the app instantly identifies the food, estimates portion sizes, and logs calories, macros, and nutritional breakdowns—no manual data entry required. Built for health-conscious smartphone users aged 20–45 who want accurate nutrition insights without the tedium of traditional tracking apps like MyFitnessPal or Cronometer.
The app runs on a freemium model: free users get limited daily scans with basic calorie and macro tracking, while premium subscribers ($8–$12/month) unlock unlimited scans, micronutrient details, meal history, barcode scanning, and exportable reports. A specialized AI/ML team handles computer vision food recognition and portion estimation, while full-stack engineers manage the web app, backend APIs, and subscription infrastructure.
Mission
Value Proposition
Snap a photo of your meal — the app automatically identifies the food, estimates portion sizes, and logs the calories, macros, and nutritional breakdown. No manual entry, no guessing, no fuss. Just eat, snap, and know.
Target Customer
Health-conscious individuals who want to track their nutrition but find existing apps (MyFitnessPal, Cronometer) too tedious for manual logging. Primary audience: smartphone users aged 20–45 who cook at home or eat out regularly.
Revenue Model
- Freemium subscription: Free tier (limited scans/day, basic calories + macros). Premium tier at ~$8–$12/month for unlimited scans, micronutrient breakdown, meal history insights, barcode scanning, and exportable reports.