Mood Awareness · Emotional Wellness App
MA (Japanese: 間 — the space between) is a daily emotional wellness app that transforms mood tracking from a clinical chore into a mindful ritual. Instead of logging numbers into forms, users compose a 4-tile emotional puzzle in under 60 seconds — and receive a personalized AI portrait of their day, a mantra, and a 3-minute ritual tailored to their emotional patterns. Built on a Japandi design philosophy — minimal, warm, intentional — MA stands apart in a market flooded with gamified wellness apps. It speaks to a growing audience of burned-out professional women who want depth, not dopamine. The Problem Burnout among professional women is at historic levels. In Poland alone, 67% of women in corporate roles report chronic emotional exhaustion. Globally, the mental wellness app market is growing at 16.5% CAGR — yet most apps fail their users in the same ways: • Mood tracking feels clinical and disconnected from real life • AI feedback is generic — not personalized to individual patterns • Design is either overly gamified or sterile and medical • Apps demand too much time — leading to abandonment within 2 weeks • No emotional continuity — apps forget who you are between sessions The result: 85% of mental wellness apps are abandoned within 30 days. The Solution — MA MA reimagines emotional tracking as a daily ritual — beautiful, fast, and deeply personal. The Emotional Puzzle 4 tiles. 60 seconds. No forms. Users tap one tile per dimension — Energy, Mood, Mind, Social — and MA composes their emotional portrait of the day. The interaction feels like assembling a piece of art, not filling a medical form. AI That Remembers You Built on Claude (Anthropic), MA's AI reads 90 days of emotional history before responding. Comments reference real patterns: "Your Tuesdays tend to be heavy — that's consistent." It knows when not to give advice and when to simply be present. Mantra + Ritual System Every daily entry generates a personalized mantra (max 8 words, poetic) and a 3-minute ritual tailored to the day of week, emotional score, and historical patterns. Hard Day Mode When the score drops below 1.8/4.0, MA switches to presence mode — no exercises, no advice. Just: "I see you. Today is hard. I'm here." Emotional Archetype After 30 entries, MA reveals the user's emotional personality type: Wavy, Mountain, Seasonal, Morning Calm, or Evening Deep — with personalized insights and recommendations. Retrospection Users can see exactly how they felt 1 year ago, 1 month ago, on the same day of the week. Emotional memory made visible. Market Opportunity The global mental wellness app market is projected to reach $17.5B by 2030 (CAGR 16.5%). MA targets the underserved premium segment: professional women aged 28-50 experiencing burnout. $17.5B Global TAM mental wellness apps 2030 $2.1B Target SAM premium women wellness PLN 85M Poland SOM addressable year 1 PLN 29/mo Avg Revenue premium subscription Primary Target: Women, 28-50, post-corporate burnout, seeking intentional tools. Secondary Target: HR departments offering MA as employee wellness benefit. Business Model MA operates on a freemium subscription model: Free — Always • Full daily puzzle • AI daily insight • 30-day history • Streaks • Basic mantra Premium — PLN 29/month or PLN 249/year • Unlimited history • AI pattern memory (90 days) • Emotional archetype • PDF export • Retrospection (1 year) • Priority support B2B Wellness — Custom pricing • Team dashboard • Anonymous aggregate insights • HR reporting • White-label option • Dedicated onboarding Revenue Projections (conservative): Period Users Revenue Year 1 2,000 premium users PLN 696,000 ARR Year 2 8,000 premium users PLN 2,784,000 ARR Year 3 25,000 premium + B2B PLN 9,500,000 ARR
Team structure
Lead
lead
Backend & DevOps Engineer
Mobile Engineer
Product Designer
Mission
間 MA Mood Awareness · Emotional Wellness App Investor & Partner Pitch Document Dagmara Peleszczak · Founder & CEO · 2026 Executive Summary MA (Japanese: 間 — the space between) is a daily emotional wellness app that transforms mood tracking from a clinical chore into a mindful ritual. Instead of logging numbers into forms, users compose a 4-tile emotional puzzle in under 60 seconds — and receive a personalized AI portrait of their day, a mantra, and a 3-minute ritual tailored to their emotional patterns. Built on a Japandi design philosophy — minimal, warm, intentional — MA stands apart in a market flooded with gamified wellness apps. It speaks to a growing audience of burned-out professional women who want depth, not dopamine. 2.1B Target Market wellness app users globally Freemium Revenue Model PLN 29/mo premium Q3 2026 Launch Timeline iOS + Android $150K Seeking seed round The Problem Burnout among professional women is at historic levels. In Poland alone, 67% of women in corporate roles report chronic emotional exhaustion. Globally, the mental wellness app market is growing at 16.5% CAGR — yet most apps fail their users in the same ways: • Mood tracking feels clinical and disconnected from real life • AI feedback is generic — not personalized to individual patterns • Design is either overly gamified or sterile and medical • Apps demand too much time — leading to abandonment within 2 weeks • No emotional continuity — apps forget who you are between sessions The result: 85% of mental wellness apps are abandoned within 30 days. The Solution — MA MA reimagines emotional tracking as a daily ritual — beautiful, fast, and deeply personal. The Emotional Puzzle 4 tiles. 60 seconds. No forms. Users tap one tile per dimension — Energy, Mood, Mind, Social — and MA composes their emotional portrait of the day. The interaction feels like assembling a piece of art, not filling a medical form. AI That Remembers You Built on Claude (Anthropic), MA's AI reads 90 days of emotional history before responding. Comments reference real patterns: "Your Tuesdays tend to be heavy — that's consistent." It knows when not to give advice and when to simply be present. Mantra + Ritual System Every daily entry generates a personalized mantra (max 8 words, poetic) and a 3-minute ritual tailored to the day of week, emotional score, and historical patterns. Hard Day Mode When the score drops below 1.8/4.0, MA switches to presence mode — no exercises, no advice. Just: "I see you. Today is hard. I'm here." Emotional Archetype After 30 entries, MA reveals the user's emotional personality type: Wavy, Mountain, Seasonal, Morning Calm, or Evening Deep — with personalized insights and recommendations. Retrospection Users can see exactly how they felt 1 year ago, 1 month ago, on the same day of the week. Emotional memory made visible. Market Opportunity The global mental wellness app market is projected to reach $17.5B by 2030 (CAGR 16.5%). MA targets the underserved premium segment: professional women aged 28-50 experiencing burnout. $17.5B Global TAM mental wellness apps 2030 $2.1B Target SAM premium women wellness PLN 85M Poland SOM addressable year 1 PLN 29/mo Avg Revenue premium subscription Primary Target: Women, 28-50, post-corporate burnout, seeking intentional tools. Secondary Target: HR departments offering MA as employee wellness benefit. Business Model MA operates on a freemium subscription model: Free — Always • Full daily puzzle • AI daily insight • 30-day history • Streaks • Basic mantra Premium — PLN 29/month or PLN 249/year • Unlimited history • AI pattern memory (90 days) • Emotional archetype • PDF export • Retrospection (1 year) • Priority support B2B Wellness — Custom pricing • Team dashboard • Anonymous aggregate insights • HR reporting • White-label option • Dedicated onboarding Revenue Projections (conservative): Period Users Revenue Year 1 2,000 premium users PLN 696,000 ARR Year 2 8,000 premium users PLN 2,784,000 ARR Year 3 25,000 premium + B2B PLN 9,500,000 ARR Technology Stack MA is built on proven, scalable technology with minimal infrastructure cost at launch: Frontend: React Native + Expo — single codebase for iOS and Android Backend & Auth: Supabase (PostgreSQL, EU-Frankfurt) — GDPR compliant, scales to 10M users AI Layer: Claude API (Anthropic) — context-aware, pattern-reading, emotionally intelligent Payments: Stripe — subscription management, invoicing, multi-currency Distribution: EAS (Expo Application Services) — automated App Store + Google Play builds Design System: Japandi — proprietary design language (Cormorant Garamond + DM Sans, 6-color palette) Infrastructure cost at launch: ~$0/month (Supabase free tier covers 10,000 users). First paid infrastructure tier activates at 50,000+ users. Competitive Landscape MA occupies a unique position: the intersection of premium design, pattern-aware AI, and emotional depth — a space no current competitor owns. App AI Memory Japandi Design Hard Day Mode Archetype MA ✓ 90 days ✓ Proprietary ✓ Yes ✓ 5 types Daylio ✗ None ✗ Gamified ✗ No ✗ No Reflectly ✗ Basic ✗ Generic ✗ No ✗ No Headspace ✗ None ✗ Corporate ✗ No ✗ No Calm ✗ None ✗ Generic ✗ No ✗ No Go-To-Market Strategy Phase 1 — Organic Launch (Month 1-3) Founder-led content on Instagram (@dagmara.nowa.droga) targeting burned-out corporate women. Daily posts in Japandi aesthetic. Free coaching sessions converted to app users. Goal: 500 downloads, 50 premium conversions. Phase 2 — Community & PR (Month 4-6) Partner with Polish women leadership communities (>200K members). Press outreach to Forbes Women, Wysokie Obcasy, Zwierciadlo. Influencer micro-partnerships (10K-100K followers). Goal: 3,000 downloads. Phase 3 — B2B Pilot (Month 7-12) Approach 10 Polish corporations for employee wellness pilots. HR benefit positioning: "Give your team emotional intelligence tools." Goal: 3 corporate contracts, 500 B2B users. Phase 4 — International (Year 2) English-language launch. Target: UK, Germany, Netherlands — markets with high burnout rates and premium wellness spending. Localized AI responses. The Founder Dagmara Peleszczak is not a wellness influencer who decided to build an app. She is the user. After 16 years as an international manager and consultant in corporate environments, Dagmara experienced firsthand what MA is built to prevent: a complete psychological breakdown triggered by workplace mobbing, followed by depression, a marital crisis, and rebuilding from zero while caring for a seriously ill spouse. This is not a founder story of privilege and Stanford degrees. It is a story of surviving the exact experience her users are going through — and emerging with a tool she desperately needed but could not find. • 16 years in international corporate management and consulting • Survived mobbing, depression, and personal crisis — the MA user journey in real life • Founded MA from zero capital, 3 hours/day, while managing family medical crisis • Built complete product ecosystem: brand, app, coaching practice, content strategy • Astrology/numerology profile: Sagittarius Sun, Leo Rising, Life Path 3 — natural communicator and leader The Ask MA is seeking $150,000 USD (or equivalent) in seed funding to: $20K App Store Launch Apple + Android publishing $30K AI Infrastructure 12 months Claude API at scale $60K Marketing content, PR, influencers $40K Operations founder salary, legal, GDPR In exchange, MA offers equity participation, strategic advisory board seats, and co-branding opportunities for aligned wellness and corporate partners. We are also open to non-equity models: revenue share, brand partnership, or corporate licensing agreements. "The space between who you were and who you are becoming — that is MA." Dagmara Peleszczak · dagmara.peleszczak@gmail.com · @dagmara.nowa.droga