MoodLift
lead
Content Researcher
Mobile App Engineer
Product Designer
Overview
MoodLift is a mobile app that helps people with anxiety and depression shift their mental state in 5 minutes or less through interactive, science-backed micro-exercises. Instead of passive content like articles or videos, users engage with breathing exercises, guided journaling prompts, mood-lifting games, gratitude reflections, and small wins tracking—all designed to be actionable and immediately helpful during low-motivation moments. The app is built for adults managing mild to moderate anxiety and depression who want practical, low-friction tools to supplement or replace therapy, meeting them where they are with real-time mood management.
Mission
Value Proposition
An interactive mobile app that helps people with anxiety and depression break out of a "funk" with engaging, science-backed micro-exercises. Instead of passive content (reading articles, watching videos), users get short, actionable activities — breathing exercises, guided journaling prompts, mood-lifting games, gratitude reflections, and small wins tracking — all designed to shift their state in 5 minutes or less.
Target Customer
Adults (18–45) experiencing mild to moderate anxiety and depression who want practical, low-friction tools to manage their mental health day-to-day. These are people who may not be in therapy (or are supplementing it) and need something that meets them where they are — especially during low-motivation moments.
Revenue Model
- Freemium: Core daily exercises and a basic mood tracker are free.
- ($4.99–$9.99/mo): Unlocks deeper libraries (CBT-style exercises, personalized routines, progress insights, and premium content like guided audio sessions).