PawDiet
lead
Data & Content Researcher
Full-Stack Engineer
Overview
PawDiet is a pet food search and comparison platform that helps dog and cat owners find the right food for their pets based on age, species, breed size, ingredients, and dietary restrictions. Users can browse thousands of products, see detailed nutritional breakdowns, filter out fillers and allergens, and purchase directly through affiliate links to major retailers like Chewy, Amazon, and Petco — with real-time coupon and deal information. The business earns revenue through affiliate commissions on purchases, sponsored product listings, and brand partnerships for coupon placement.
Mission
Value Proposition
PawDiet takes the guesswork out of pet food. Search, filter, and compare foods by age, species, breed size, ingredients, and dietary restrictions — all in one place. See nutritional breakdowns, avoid fillers and allergens, and instantly find where to buy with active coupons and deals.
Target Customer
Pet owners (primarily dog and cat) who care about what goes into their pet's bowl — health-conscious, budget-aware, and overwhelmed by the endless shelf options at pet stores and online.
Revenue Model
- Affiliate commissions — earn a cut when users purchase food through links to Chewy, Amazon, Petco, etc.
- Sponsored listings — premium placement for brands (e.g., "featured" in search results)
- Coupon/deal partnerships — brands pay to surface discounts to relevant shoppers