Ten2One
lead
engineer
Overview
Ten2One is a sneaker resale marketplace that combines authentic Nike, Jordan, and premium footwear with a social mission: for every 10 pairs sold, 1 pair is donated to a child or family in need. Buyers get access to sought-after, hard-to-find sneakers at competitive prices while knowing their purchase directly puts shoes on someone who needs them. The business sources inventory through wholesale and liquidation channels, then resells at market rates while maintaining a sustainable donation program.
Mission
Ten2One — Business Plan
Value Proposition
A sneaker resell destination for in-demand Nike, Jordan, and other name-brand shoes — with a built-in social mission: for every 10 pairs sold, 1 pair is donated to a child or family in need. Customers get authentic, sought-after sneakers at competitive prices while their purchase directly contributes to putting shoes on someone who needs them.
Target Customer
Sneaker enthusiasts and streetwear fans (primarily 16–35) who seek authentic, hype-worthy footwear and care about brands with social impact. Secondary: gift buyers and socially conscious shoppers looking for purchases that mean more.
Revenue Model
Classic resell model — source authentic sneakers through wholesale, liquidation, or below-market channels; resell at competitive market prices. Donation costs (~10% of unit volume) are folded into margins. Donated pairs can be sourced at cost or from slower-moving inventory to keep the program sustainable.