Melanin Glow
Lead
lead
Brand & Product Strategist
Marketing
Web Developer
Overview
Melanin Glow is a direct-to-consumer skincare brand formulated specifically for melanin-rich skin. It addresses common concerns—hyperpigmentation, uneven tone, ashiness, and irritation—that mainstream products often overlook, using clean, effective ingredients backed by ingredient science tailored to Black skin biology. The business operates dual revenue streams: D2C e-commerce (product bundles and subscriptions) and retail partnerships with Black-owned beauty retailers.
Mission
Value Proposition
Formulated specifically for melanin-rich skin — addressing hyperpigmentation, uneven tone, ashiness, and irritation that many mainstream products overlook. Clean, effective ingredients that respect the unique biology of Black skin.
Target Customer
Black women and men aged 18–45 who are underserved by mass-market skincare and seeking products that actually work for their skin concerns (dark spots, dryness, sensitivity).
Revenue Model
- D2C e-commerce — sell product bundles and subscriptions directly via a dedicated website
- Retail/wholesale — partner with Black-owned beauty retailers and boutiques
KPIs
- Customer acquisition cost (CAC) — target under $30
- Repeat purchase rate — target ≥ 35% within 90 days
- Net Promoter Score (NPS) — target 50+
- Monthly recurring revenue (MRR) — for subscription line