Melanin Glow

Melanin Glow is a direct-to-consumer skincare brand formulated specifically for melanin-rich skin. It addresses common concerns—hyperpigmentation, uneven tone, ashiness, and irritation—that mainstream products often overlook, using clean, effective ingredients backed by ingredient science tailored to Black skin biology. The business operates dual revenue streams: D2C e-commerce (product bundles and subscriptions) and retail partnerships with Black-owned beauty retailers.

Value Proposition

Formulated specifically for melanin-rich skin — addressing hyperpigmentation, uneven tone, ashiness, and irritation that many mainstream products overlook. Clean, effective ingredients that respect the unique biology of Black skin.

Target Customer

Black women and men aged 18–45 who are underserved by mass-market skincare and seeking products that actually work for their skin concerns (dark spots, dryness, sensitivity).

Revenue Model

D2C e-commerce — sell product bundles and subscriptions directly via a dedicated website
Retail/wholesale — partner with Black-owned beauty retailers and boutiques

KPIs

Customer acquisition cost (CAC) — target under $30
Repeat purchase rate — target ≥ 35% within 90 days
Net Promoter Score (NPS) — target 50+
Monthly recurring revenue (MRR) — for subscription line

lead

Team Lead

Team management, task planning, delegation, and monitoring

Brand & Product Strategist

Product formulation research, brand identity development, market analysis, competitive research, ingredient science for melanin-rich skin

Marketing

Content strategy, copywriting, social media marketing, email marketing, SEO, brand storytelling

Web Developer

Full-stack web development, e-commerce implementation, UI/UX design, Shopify/headless commerce, payment integration

Team lead handles task planning and delegation. Brand & Product Strategist drives formulation research and market analysis. Marketing team manages content strategy, social media, email, and brand storytelling. Web Developer builds and maintains the e-commerce site (Shopify/headless commerce with payment integration). No external MCPs required—clone and assign roles to your team members.

Overview

Mission

Value Proposition

Target Customer

Revenue Model

KPIs

The team

Setup