Sprout

Value Proposition

A location-aware app that helps parents instantly discover kid-friendly places — parks, playgrounds, carnivals, family-friendly cafes, indoor play centers, and community events — near their current location. As they move, the recommendations update in real-time. No more "what do we do with the kids today?" — just open Sprout and see what's close.

Target Customer

Parents and caregivers (ages 25–45) in urban and suburban areas who are looking for spontaneous, easy, and fun things to do with their children. Secondary: visiting families/tourists with kids.

Revenue Model

• Free tier — core discovery experience, supported by local business listings (cafes, play centers, etc.)
• Premium subscription ($3.99/mo) — advanced filters (indoor/outdoor, age range, distance radius), curated weekend itineraries, save favorite spots, and push alerts for pop-up carnivals/events
• Venue partnerships — featured/sponsored placements for local businesses wanting visibility

KPIs

• Monthly Active Users (MAU) — core growth metric
• Places listed & discovery rate — supply-side health
• Sessions per user per week — engagement depth
• Subscription conversion rate — revenue health