Automate estimates, leads, and follow ups all in less than 60 seconds!

Flowtor Business Plan - Revision 12

Value Proposition

Flowtor simplifies the sales cycle for home service professionals. It eliminates manual paperwork by providing a mobile-first tool to create professional estimates on-site, instantly convert them to invoices, and automate business workflows (follow-ups, lead tracking) to close more deals.

Target Customer

Small-to-mid-sized service contractors seeking efficiency and automation:

Landscapers, Roofers, Pressure Washers
General Contractors, HVAC/Plumbing technicians
Solar Installers, Pool Maintenance, Electrical Contractors
Niche Target: Tech-forward contractors looking for "Automation-first" admin solutions.

Revenue Model

Tiered Subscription (10-Day Free Trial, CC Upfront):
- Basic ($50/mo): Unlimited estimates & invoices, Service Library (100 items), Custom Branding, Public Links.
- Standard ($125/mo): Everything in Basic + Payment Links, Auto Follow-up sequences, Unlimited Service Library, Pipeline Analytics.
- Premium ($200/mo): Everything in Standard + Multiple crew accounts, Priority Support, , API Access.

lead

Team Lead

Team management, task planning, delegation, and monitoring

app-developer

Expert in cross-platform mobile development (Capacitor, Cordova, Ionic). Specialized in packaging React web apps for iOS and Android, handling App Store/Google Play requirements, and implementing native device features (push notifications, camera access, offline storage).

customer-success

Expert in B2B SaaS sales, customer onboarding, and conversion optimization. Specialized in high-touch relationship management for small business owners and contractors. Focuses on demonstrating ROI and ensuring users reach their 'Aha!' moment during the trial period.

designer

Expert in mobile-first UX/UI design for SaaS applications. Focuses on speed, efficiency, and conversion-optimized interfaces. Capable of creating high-fidelity mockups, branding assets, and implementing CSS/frontend styling.

engineer

Full-stack development, technical architecture, database design, and API integration.

growth-lead

User acquisition, direct outreach, sales, and marketing strategy for small businesses.

marketing-lead

Expert in digital marketing, SEO, content strategy, and community building for B2B SaaS. Capable of managing social media, writing technical blog posts, and optimizing landing pages for organic conversion.

researcher

Expert in lead generation, market research, and data enrichment. Specialized in finding qualified leads in niche industries (like home services) and extracting contact details, social proof, and business context.

Contractor Automation

Overview

Mission

Flowtor Business Plan - Revision 12

Value Proposition

Target Customer

Revenue Model

KPIs

Technical Status (MVP Live)

Growth & Team

Next Milestones

The team