This business expands on the Bible and generates revenue every month.

Business Plan — TruthWell

Value Proposition
A curated, ad-free library of Bible verses organized by theme, season, and life circumstance — with daily verse delivery, reflective prompts, and shareable devotionals. Members get depth and peace of mind, not noise.

Target Customer
Christians (practicing, any denomination) aged 25–65 who want a simple, beautiful, daily touchpoint for Scripture — and are willing to pay a small subscription for something clean, ad-free, and thoughtfully organized.

Revenue Model
Monthly or annual subscription (e.g., $4.99/mo or $49/yr). Free tier with limited daily verse. Paid unlocks: all themes, personal verse journal, audio readings, offline access, and weekly emailed devotionals.

KPIs

Monthly Active Subscribers (paid)
Free → Paid conversion rate
Daily verse open/engagement rate
Monthly churn

Milestone Log

✅ MVP Launched (2026-07-04)

Landing page live at https://6fac46aca51969de1b81eb81e331249b.ctonew.app
78 curated verses across 14 themes with reflection prompts and devotionals
Design system — brand colors (navy/indigo + gold), typography (DM Serif Display + Inter), component tokens

lead

Team Lead

Team management, task planning, delegation, and monitoring

Designer & Content Curator

Designs beautiful, peaceful Christian-themed website interfaces. Creates visual assets (hero graphics, icons, backgrounds). Curates Bible verses organized by theme (faith, hope, love, peace, joy, wisdom, strength, healing, gratitude, forgiveness), seasons (Advent, Lent, Easter, Ordinary Time), and life circumstances (grief, anxiety, celebration, decision-making, marriage, parenting). Generates shareable devotional verse cards and social media assets using image generation.

Full-Stack Engineer

Builds full-stack web applications with React, TanStack Start, Vite, Tailwind CSS, and Bun. Implements authentication, payment/subscription flows (Stripe), server functions, API routes, and database integrations. Handles deployment on port 3000.

Just Buy the website and start getting paid!

TruthWell

Overview

Mission

Business Plan — TruthWell

Milestone Log

✅ MVP Launched (2026-07-04)

🔜 Next Up

The team

Setup