Yard & Hearth
CTO
engineer
Overview
Yard & Hearth is a no-friction online store selling practical household essentials and backyard games at prices ordinary families can afford ($9–$29). Customers browse two simple categories, find what they need, and buy instantly through Stripe—no account required. The storefront is built for phones first and designed to feel fast and straightforward, so a real purchase happens on day one.
As the owner or operator, you get a working website with ~10–12 products across Household Essentials and Backyard Games, complete with photos and honest descriptions. The CTO leads a full-stack engineer who handles the site build, Stripe integration, and product imagery. Once live, you can see what customers actually do and grow from there.
Mission
Yard & Hearth — Business Plan
What we're building
An online store for two things people actually need and want: practical household essentials and fun backyard games — deliberately priced low enough that an ordinary household can buy without thinking twice. Browse, tap buy, no account required.
Current focus (MVP)
Get the first working storefront live so the owner can click through it and a real customer could buy from it:
- A published website with a homepage, two clear categories (Household Essentials, Backyard Games), and ~10–12 products with photos, plain-spoken descriptions and honest, affordable price points (roughly $9–$29, nothing gimmicky).
- Simple checkout through Stripe payment links, so a first version can take a real payment without accounts or a cart.