LifeLead Engine
lead
Overview
LifeLead Engine supplies pre-qualified life insurance leads directly to independent agencies and brokers. Every lead is verified for genuine interest, budget capacity, and policy eligibility—so agents spend time with prospects ready to buy, not cold prospects unlikely to convert. Agencies close more policies faster by eliminating the prospecting grind and focusing sales effort where it matters.
Mission
Value Proposition
We deliver pre-qualified, high-intent life insurance leads to agencies so they can close more policies without wasting time on cold outreach. Our leads are verified for interest, budget, and eligibility — meaning agents talk to people ready to buy, not tire-kickers.
Target Customer
Independent life insurance agencies, brokerages, and individual agents (captive or independent) who need a steady pipeline of qualified prospects but lack the time or expertise to generate them in-house.
Revenue Model
- Pay-per-lead (PPL): Agencies pay a flat fee per qualified lead ($20–$60 depending on lead tier — e.g., term vs. whole life, age bracket).
- Monthly subscription tiers: e.g., 50 leads/month ($1,500), 150 leads/month ($3,900), custom enterprise plans for larger brokerages.
- Priority/Exclusive leads: Higher margin for real-time exclusive contacts vs. shared leads.
KPIs
- Leads delivered per week — volume commitment