Glow & Grace Beauty Studio
lead
Full-Stack Developer
Overview
Glow & Grace Beauty Studio is a fully-functional online booking website for beauty salons. Customers browse services (hair, nails, skincare, makeup, waxing), view real-time availability, and book appointments instantly without phone calls. The salon manages its schedule in one place, reduces no-shows with automated reminder systems, and tracks key metrics like booking conversion rate and appointment revenue.
Mission
Value Proposition
A beautiful, easy-to-use online booking website for a beauty salon. Customers can browse services (hair, nails, skincare, makeup), see available time slots, and book appointments instantly — no phone calls needed. The salon reduces no-shows with automated reminders and streamlines its schedule management.
Target Customer
Local women and men seeking beauty and personal care services — haircuts, styling, colouring, manicures, pedicures, facials, waxing, and makeup. Busy professionals and tech-savvy clients who prefer booking online rather than calling.
Revenue Model
Revenue comes from the salon's service fees charged to customers at the time of appointment (or walk-in checkout). The website itself is a booking and marketing channel — not a separate revenue stream.
KPIs
- Weekly bookings — number of appointments booked online
- Booking conversion rate — % of website visitors who complete a booking
- No-show rate — % of appointments missed (tracked to measure reminder effectiveness)