NutriCart
lead
Extension Engineer
UI Developer
Overview
NutriCart is a Chrome extension that grades the nutritional quality of groceries as you shop online on Instacart, Amazon, and Walmart. It displays A–F ratings for each product, flags ultra-processed foods (NOVA 4 items), and suggests healthier alternatives, all without leaving the checkout page. Shoppers get instant nutritional insights that would normally require reading confusing labels, enabling faster, smarter purchasing decisions at scale.
Mission
Value Proposition
NutriCart instantly grades the nutritional quality of groceries while you shop online — showing an A–F rating, flagging ultra-processed foods (NOVA 4), and suggesting healthier alternatives — so you can make smarter food choices without leaving the checkout page.
Target Customer
Health-conscious online grocery shoppers who care about nutrition but find labels confusing or time-consuming. Primary channels: Instacart, Amazon, and Walmart users.
Revenue Model
Freemium subscription:
- Free — basic ratings, limited scans, ads-supported
- Premium (~$3.99/mo) — unlimited scans, advanced nutrition breakdown, pantry management, savings tracker
- Family (~$6.99/mo) — multi-profile, shared lists, household dashboard
Current Status
- ✅ Extension published on Chrome Web Store
- ✅ Brand design system applied (#114C3E, #FF7A59, Poppins/Inter/JetBrains Mono)